
Otafuku Sauce Recipe Contest
Free Otafuku Sauce products for 100 product testers who can help us with promotion!
Japanese sauce company Otafuku Sauce, Inc. is getting ready to re-release the export version of its famous “Okonomi Sauce”, and is looking for 100 foreigners living in Japan who are interested in product testing Okonomi Sauce.
The job of a product tester: Using your personal Instagram account, post photos of a dish you made with Okonomi Sauce (if possible, together with the Okonomi Sauce product), along with comments and some details about the recipe, plus the hashtags #CookingWithOtafuku and #PR.
Applicants must be currently living in Japan, must be following the official Otafuku Sauce account @otafuku_global, and must be using a public Instagram account. You can post as many times as you like during the contest period. Posts must include an English description. Prizes will be given for the best dishes.
If you wish to apply to be a product tester for Otafuku Sauce, Inc., follow the link to the application form at the bottom of this page. Selected applicants will be notified and will then be sent the product to test.
In addition to product testing, we are looking for motivated individuals to help spread the word about Otafuku products and recipes by becoming an “Otafuku Ambassador”! You’ll receive Otafuku products every month, and will help share news and product information in addition to participating in limited events.
Inquiries
Please send questions to support@japanspark.com
It may take us two or three business days to respond.
More dishes that Okonomi Sauce pairs well with!
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Okonomiyaki -
Hamburger -
Chicken doria
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Product tester application period
July 31 – September 7, 2020 (dates subject to change)
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Maximum number of product testers (subject to change)
100
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Selection of product testers and shipping
early September 2020
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Applicants must have one of the following nationalities
Due to the export product being limited to certain markets, product testers must have one of the following nationalities. If you do not belong to one of these nationalities, regrettably we are unable to accept your application for this particular project.
(any country in Europe), Australia, Canada, China, Hong Kong, Indonesia, South Korea, Malaysia, Mongolia, New Zealand, Philippines, Singapore, Taiwan, Thailand, United States, Vietnam
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Prizes
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“Otafuku Sauce” Prize (5 winners)
Special invitation to an Okonomiyaki cooking class and taste-testing
This event will include an okonomiyaki cooking class and taste-testing of dishes made with Otafuku Sauce products. It will be held at Otafuku Sauce’s Tokyo headquarters (5-6-11 Kiba, Koto-ku, Tokyo; 5 minutes from Kiba Station on the Tozai Line).
Event schedule: The date will be decided based on the current novel coronavirus situation and participants’ schedules.
*Transportation costs to the event are to be borne by each participant. In the case that a winner is unable to attend the event, substitution for a different prize will be made.
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“Recipe” Prize (3 winners)
BRUNO Compact Hot Plate
With over 1.9 million units sold worldwide, this popular hot plate is perfect for cooking for two or three, and is versatile enough to be used for both everyday cooking and when entertaining guests. Its eyecatching design inspired by enamelled cast iron makes it a stylish adornment to your dining table.
*(Color cannot be specified.)
Sponsored by IDEA INTERNATIONAL CO., LTD.
Bruno Hot Plate product page (Japanese)
IDEA International on social media (Japanese) -
“Sharing” Prize (10 winners)
Assorted set of Otafuku Sauce products
These limited and select products from Otafuku Sauce will take your okonomiyaki to the next level!
The assorted set includes:
- 1 Okonomiyaki Kodawari Set (2 servings)
- 1 Hiroshima Okonomiyaki Kodawari Set (2 servings)
- 1 Hiroshima Limited Okonomi Sauce (300 g)
- 1 Package of dates (150 g)
- 1 Otafuku Sauce Deluxe Pitcher
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Special Prize (10 winners)
¥1,000 QUO card
This gift card can be used at close to 60,000 stores in Japan, including convenience stores.
Participating stores (link to PDF)
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Sorry, but we are no longer accepting applications for the Otafuku Sauce Recipe Contest
About Otafuku Okonomi Sauce
Otafuku Sauce, Inc. began selling Worcestershire sauce in 1950, but entering the market after the competition meant that its product struggled to gain share. That’s when the company decided to talk to an okonomiyaki restaurant and develop a sauce to meet their needs. The company made the sauce thick so it wouldn’t run off the okonomiyaki or soak down into it. It was slightly sweet rather than salty, and not very acidic, making it go down easy even as a topping on hot foods. This was the birth of Okonomi Sauce.
Okonomi Sauce is a blend of around 20 different kinds of spices with a wealth of fruits and vegetables. This is a mellow sauce characterized by a sweet and rich flavor, created from carefully sourced dates. Its use is by no means limited to that of a topping for okonomiyaki – it can be added to a wide range of dishes for extra flavor. Try it with a few of your favorite dishes and you’re sure to discover a new blend of flavors!
Why Otafuku Okonomi Sauce Tastes Different
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Mildly sweet taste that is both low-sodium and low-acid
careful selection of delicious fruits and vegetables and rich seasonings, and making the sauce exceedingly low-sodium and low-acid results in a mild taste that brings out the flavor of each ingredient.
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Dates, the secret to sweetness
Grown in the Near and Middle East, dates bring out the characteristic umami and complex sweetness of Okonomi Sauce.
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Only the best ingredients selected
Without sacrificing any flavor, this Okonomi Sauce has:
- No MSG
- No high-fructose corn syrup
- No caramel coloring
- No hydrolyzed soy protein
About Otafuku Sauce Co., Ltd.
(オタフクソース株式会社)
In 1922, one young man began selling Japanese sake and soy sauce at a small store by the name of “Sasaki Shouten.” That young man was the founder of our company, Seiichi Sasaki. In 1938, Sasaki began to develop “koji” (a kind of rice malt) and began to make his own recipe for vinegar. He hoped that the vinegar he produced would bring a smile to everyone’s face. This was the birth of “Otafuku Vinegar.”
At that time, the fall out of the atomic bomb had destroyed the City of Hiroshima and the people had to start rebuilding the city once again. Despite the damage much of the city had sustained, Sasaki was unwilling to compromise his belief that the food you give to the members of your community should not be made from damaged materials. In fact, he continued production without changing his own motto, “Put everything you’ve got into each drop.” He did his best to make safe and delicious products that people could eat without worrying.
Even today, we do our best to give joy to others and bringing a smile to our customers’ faces just as our young founder did then.
Terms and Conditions
Please read the following Terms and Conditions before applying to be a product tester for this campaign.
Participants for this product testing campaign will be considered to have agreed to these Terms and Conditions.
Sorry, but we are no longer accepting applications for the Otafuku Sauce Recipe Contest